Social media is about social science not technology.

Link: The 6 Pillars of Social Commerce: Understanding the psychology of engagement

  • Heuristic Number 1: Social Proof – follow the crowd
  • Heuristic Number 2: Authority – the guiding light
  • Heuristic Number 3: Scarcity- less is more
  • Heuristic Number 4: Liking – builds bonds and trust
  • Heuristic Number 5: Consistency
  • Heuristic Number 6: Reciprocity – pay it forward