Strategic Internet Marketing & SEO
Custom Marketing Strategies to draw not just any visitors, but those who want or need what you’re offering.
- Search Engine Optimization to gain you top rankings
- Cross-channel Social Media Marketing for maximum online visibility
- AdWords and Pay Per Click management for exposure on related websites
Our internet marketing services start with an in-depth analysis to determine what your organization needs, and the most cost-effective strategies to get you there. Depending on the competitive nature of the space you’re in, it could range from using a simple set of keywords plus a Pay Per Click program, to a highly sophisticated network of backlinks, blogs, articles, and an active social media campaign.
Search Engine Optimization
Our SEO strategies are customized to deliver what you want most, and no more than what you need. Getting your new donut shop to the top of Google’s first page when you’re looking for “pastry shops, Santa Ynez” requires much less work than getting a national insurance company a top ranking for “low cost car insurance”. We figure out the keywords that most often appear in searches for your type of business, and then advise you where and how often to use them within your website’s page content. If you take advantage of our professional copywriting services to build your content, we’ll use those keywords to your maximum advantage.
Social Media Marketing
Today, Social Media Marketing is just as important as SEO marketing for many types of organizations. Getting “liked” on facebook, generating a buzz on Linked In about something you’re doing professionally, getting mentioned on Twitter, Yelp, or FourSquare if you’re in the food or entertainment industry, getting reviews on TripAdvisor if you’re a hotel, or having your fashion or home products “pinned” by multiple fans on Pinterest are the techniques savvy businesses are using now to drive brand recognition and higher sales. We’ll take you by the hand and show you how to capitalize on SMM to grow your business.
Pay Per Click Advertising
These are the equivalent of the old newspaper classified ads – small, cheap, and cost effective when they’re placed correctly. Google’s AdWords program is the most popular of the PPC (pay per click) options available, puling in nearly 70% marketshare, topping Yahoo and bing. They are an easy way to add to your online visibility, but they can add another layer of administrative tasks that you may not want to deal with. We can manage these for you as part of our internet marketing services.