Marketing Center i Content marketing Creating and sharing valuable, relevant, and consistent content can help attract and retain a clearly defined audience, and ultimately drive profitable customer action. Search engine optimization (SEO) Optimizing a website to rank higher in search engine results can increase organic traffic and lead to more qualified leads and sales. Email marketing Sending targeted and personalized emails to a list of subscribers can help build relationships, drive traffic, and increase sales. Social media marketing Using social media platforms to connect with customers and promote products or services can help build brand awareness and loyalty. | Influencer marketing Partnering with influential individuals or organizations to promote a product or service can help increase brand visibility and credibility. w Referral marketing Encouraging customers to refer others to your business can be a highly effective way to acquire new customers and drive sales. Video marketing Creating and sharing engaging video content can help capture attention and drive traffic and sales. Paid Advertising Using paid advertising channels, such as pay-per-click (PPC) or display ads, can help reach a wider audience and drive targeted traffic to a website. Public relations (PR) Building relationships with media outlets and securing coverage in traditional or online media can help increase brand visibility and credibility.